In a startups, you are constantly trying new things across every aspect of your business, from product to marketing. You throw a lot of proverbial spaghetti against the wall to see what sticks. Far more stuff lands flat on the floor than sticks to the wall. This type of “failure” is not only expected, but encouraged. In fact, if you are not failing a lot, you are not doing enough. The keys are to only try things rooted in your core mission and to fail fast. It’s easy to feel like you are desperately trying everything and anything to find something that works and it’s easy to wander off in a different direction. But if everything you try is deeply rooted in your core values and/or mission, you never wonder astray.
Google is a great example. Its core mission is in life is to “organize the World’s information.” If you think about all the services that Google provides from search to Gmail, Google Docs, Google Checkout, etc they all tie back nicely to organizing the World’s information. Google has tried and failed at many other services along the way, but never lost sight of the mission. Our mission at SalesCrunch is to apply science to the art of selling. We are bound to make a little bit of a mess along the way, but this mission gives us the confidence and conviction to fail on the way to success. What’s your mission?
Point of no return: 15 more posts to go in my 30 posts in 30 days challenge.