Tag Archives | Blogging

How to Write a Search Engine Friendly Blog Post

Here is a super simple Sunday tip on how to make the titles of your blog posts, and the posts themselves, a little easier to find for people searching relevant topics on Google, Bing and Yahoo. Go to the free Google Keyword Tool in AdWords and type in the subject of what you are writing about. It will give you a list of permutations on what people actually type when looking for that topic ranked from the most searched terms to the least searched terms each month. You want to use the most searches words and phrases in the title and the body of your post when relevant and appropriate.

For example, when I wrote How to Choose a Venture Capital Investor, I searched Venture Capital and found that “how to venture capital” gets searched 2,240,000 times a monthly globally.  I made sure that phrase was in my title and the body of the post. I also noted other variations and included them in the post as well.

When I wrote What’s the Difference Between a Leader and a Manager, I found the below terms:

I am no SEO expert and I am sure this is just the tip of the iceberg. I learned this little tip on the SEOMoz blog, which is chock full of amazing SEO and SEM tips.  They are experts, so read that if you want to dig deeper.

23 more posts to go in my 30 posts in 30 days challenge.

Homepage Google photo courtesy of Lifehacker

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Challenge: 30 Blog Posts in 30 Days

I have aspired to blog several times a week since I founded SalesCrunch almost two years ago in order to document the roller coaster ride that is a startup along with all the incredible lessons I learn and people I meet everyday. Unfortunately, running a company keeps getting in the way of writing about it.  So I am stepping out on the ledge here and committing to writing 30 posts in 30 days in the hopes that it will get me in the groove and force me to write faster and in short form.  The latter is my biggest obstacle right now, as spending a few hours writing writing each day just won’t scale for me. The timing for this challenge is perfect, as we are in the process of preparing for the kick off of SalesCrunch’s Series A fundraising in a few weeks.  This challenge will give me the opportunity to document that experience from the trenches, which should prove both interesting and a little amusing.

I consume online mainstream media every day, but I read a handful of blogs from individuals in the technology startup space that I enjoy most. I am hesitant to admit that I look forward to two things as a ritual every single morning: 1. My coffee 2. Reading the latest AVC post.  AVC, if you don’t know, is the widely read blog of Union Square Ventures partner @FredWilson documenting his observations, insights and learnings on all things startup and Internet technology. Fred is an investor in Twitter, Etsy, Tumbler and Foursquare, amongst others, so his insights are pretty darn educational and inspirational if you play in our space. But the main reason I read him everyday is because he writes every day, including weekends.  I have been reading him for about two years now and I don’t think he has missed more than a day or two in that time.  Moreover, he is incredibly consistent at posting every morning between 6-7am. You can count on his latest post being ready when your coffee is done brewing. I have long admired his commitment, tenacity and consistency .

Now, I don’t necessarily want to post 7 times a week – that just sounds daunting. But I would settle for 3 or 4 times a week. Even at that pace I don’t think I could capture all the incredible things I learn everyday, but its a solid start.  Mark Suster writes Both Sides of the Table long-form once or twice a week and has found a large following. He told me in a tweet that he spends about five hours a week blogging. I would be ok with that spread out over 3 or 4 shorter posts.

So why do I want to blog? Everyone has their own reasons for blogging; here are a few of mine:

  1. Help me think and articulate my thoughts. There is just so much noise and distraction coming at all of us everyday, especially when you are running a fast growing company. Writing forces me to find some white space to assimilate that information and articulate my takeaways concisely.
  2. Document my passions and life’s work. Startups can be extremely time consuming and everything moves at warp speed, so I want to be able to reflect back on experiences and emotions down the road.
  3. Become a domain expert. I take a lot of pride in what I do, so it goes without saying that I want to be an expert in it. Writing forces me to look outside my day-to-day, do research, talk to other experts and form a position on trends and topics.
  4. Help others through learn my mistakes and experiences. I often get asked advice from other entrepreneurs and technology CEOs, especially about building scalable, repeatable sales teams. I got sick of writing the same advice in email over and over, so I just started putting those emails in blog format at pointing people to it when they ask.
  5. Exposure for my company. Of course, if all this helps drive some awareness and authority for my company, then all the better.

I try to focus on numbers 1-4 above as the primary motivators, as there is a very good chance very few will ever read anything I write with all the other noise in the world.  I write, first and foremost, for me and maybe a few friends that I can help avoid my mistakes.  #5 is just icing on the cake.

You have just read the first of 30 posts in 30 days. So, with my reputation on the line, here’s to another 29 posts in the next 29 days.

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